Journal Article — “Two Markets, Two Universities”: An Experimental, Cross-Cultural, and Cross-Institutional Course Using Online Educational Technologies — by Edward J. Romar, Annamaria Sas, Irene Yukhananov, Alan Girelli, and Teddy Hristov

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This paper discusses the development and implementation of a technology-based, cross-cultural and cross-institutional undergraduate marketing course titled “Two Markets, Two Universities,” offered by the University of Massachusetts Boston and the University of Pannonia in Veszprem, Hungary.

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Abstract

This paper discusses the development and implementation of a technology-based, cross-cultural and cross-institutional undergraduate marketing course titled “Two Markets, Two Universities,” offered by the University of Massachusetts Boston and the University of Pannonia in Veszprem, Hungary. It outlines the course strategy, structure and results as well as the challenges in offering a cross-cultural and cross-institutional course to undergraduates.

Recommended Citation

Romar, Edward J., Annamaria Sas, Irene Yukhananov, Alan Girelli, and Teddy Hristov. 2011. ““Two Markets, Two Universities”: An Experimental, Cross-Cultural, and Cross-Institutional Course Using Online Educational Technologies.” Pp. 37-48 in Teaching Transformations 2011: Contributions from the May 2011 Joint Annual Conference of the Center for Innovative Teaching (CIT) and Educational Technology (EdTech) at UMass Boston (Human Architecture: Journal of the Sociology of Self-Knowledge: Volume IX, Issue 3, 2011.) Belmont, MA: Okcir Press (an imprint of Ahead Publishing House).

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